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If you’ve been to a wedding lately, chances are you’ve seen her — the girl with the iPhone glued to her hand, running (mostly after the bride) from the prep room, through the ceremony, and straight to the dance floor, filming non-stop.
At first glance, you might think she’s the bride’s best friend, sworn to document every second. But nope.
She’s not a friend. And not a cousin either. She’s got a name — she’s the social media photographer.
Over the last year or two, more and more couples have been wondering: should we jump on the trend and book a social content creator for our wedding?
So what is it, why is it popular, and when should you maybe skip it? Let’s dive in. (P.S. There’s a golden tip at the end — stick around.)
She’s not your standard wedding photographer. Not a second shooter, not the photo booth person, and definitely not there to print fridge magnets.
The content she captures isn’t meant for an album — it’s meant for your story, reels, and feed. The goal? Make it look like your bestie filmed it — only with a professional touch.
Let’s break it down:
Content creator for weddings (and events in general, but we’ll stay focused) is all about creating shareable content for your social platforms.
Your content creator is there to capture moments made for Instagram and TikTok: prepping, behind-the-scenes, emotional moments with family, the chaos with your bridesmaids, and everything in between.
It’s all shot on an iPhone, but with an eye for what looks good online.
If Instagram is your thing, you love to share, and you want content from your wedding while the buzz is still fresh — this might be your perfect match.
And the beauty? It’s simple. No waiting weeks for edited photos. No searching to see if anyone tagged you in stories. Someone is literally there to make sure you get beautiful, authentic content — usually delivered the day after.
It’s basically the behind-the-scenes footage of your big day, done professionally and with style.
Not necessarily. A content creator can absolutely be a fun and meaningful addition to your day — but like anything else, it’s not for everyone.
Some couples are all about the show, the digital buzz, and the post-event content. Others? They’d rather be present in the moment and not add another person with a camera to the mix.
There are practical considerations too:
The cost, the coordination, the fact that she’s another vendor you need to brief and manage. So no — it’s not a must-have, but definitely an option worth considering.
Well, either a friend will try their best to capture some content (with mixed results)...
Or you’ll rely solely on the professional photographers’ angles — which, let’s be honest, sometimes miss those raw, real, in-between moments.
But there’s another option: let your guests take the lead.
Let’s be real — we live in an era where every phone is a camera, and at weddings, every guest is a content creator.
The question isn’t if they’ll film — it’s whether you’ll get to see it.
With Cheez PhotoBox, we’ve turned all those little moments guests capture into something you can actually keep.
No app downloads, no chasing after people post-event, no effort from you.
Guests take photos, they share them, and you get everything — in one place, full quality, in real time.
Maybe.
But one thing is certain — real, authentic moments from your wedding day are priceless. The only question is how you want to capture them.
If you know exactly what kind of content you're after, and your social media presence is just as important to you as your wedding album — go for it. A content creator is a great fit.
But if it’s not totally your vibe? Just remember: the wedding day flies by.
And if your guests are already capturing every moment on their phones — why not get it all served to you on a silver platter?
You can go for a content creator. You can let your guests be the storytellers.
Or you can do both.
And here’s the golden tip we promised:
If you’re going to book a content creator - all the content your guests create can be a game-changer for her.
More footage. More angles. More emotion.
Let’s be honest: would you rather have raw material from one phone... or three hundred?
No matter what you choose — just make sure the memories stick around, even after the last song.
